Putting together a resource folder; Research and Development

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I have finally got to the stage of building a prototype, as you can imagine for the device I am creating, I can’t literally build the software and demonstrate it with an interactive white board as I do not have the time and money to do this in the space of 2 weeks. *eek*

However, with all new resources introduced to the classroom comes a resource folder for the teacher to play with and make a decision before committing to purchasing the licence. So that is therefore what I am building, based on the research of both existing resource folders and the opinions of the intended target audience.

I sent 500 surveys off asking two simple questions:

As a teacher, what is beneficial for you to find in a resource pack for a new product in the classroom?

and

What is a good example of a resource pack you have encountered before? What was good about it?

This turned out to be surprisingly useful, taking even just a single snippet of feedback for now:

Screen Shot 2014-02-25 at 18.07.31 Screen Shot 2014-02-25 at 18.07.22

gave me something to look into. The stonewell resource pack frequently popped up as a strong example of a resource pack so I sent off for one.

I waited.

And waited a bit longer.

The deadline got much closer so i did my research into this pack online instead. The website, very usefully and clearly lists what the pack includes.

Screen Shot 2014-02-25 at 18.15.14

Screen Shot 2014-02-25 at 18.15.25

Screen Shot 2014-02-25 at 18.15.36

I can see why respondents to my survey such as this teacher:

Screen Shot 2014-02-25 at 18.22.26

think so highly of this resource pack. Yes, it is mostly leaflets but the idea is organised well into points and places the resource into content easily for the teacher who will be using it.

I’m taking note.

Using this research, I have decided that my own pack will therefore have a focus on clarity, overcoming potential problems and will include:

A letter explaining the product,

A visual demonstration with prompt cards,

Snapshots of the product,

rfolder1

A potential lesson plan

and frequently asked questions.

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One thought on “Putting together a resource folder; Research and Development

    […] on market research and research into reaching an audience. I have achieved this through looking at other competitors ways of distributing their ideas as you can see in earlier blogs and this is a breakdown of how I […]

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