161MC

Transmedia

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Transmedia: Storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the story universe, including where user actions affect the experience of content across multiple platforms (eg reaching a score level in an online game unlocks the next mobile episode). – Screen Australia.

Not too long ago if you asked somebody to define the media the thoughts that would have come to the minds of most would simply be television, radio and newspapers – but we as a population want more and producers are constantly competing to find new interesting ways to give us that and because of this we find ourself with so much vastly growing transmedia at our disposal.

As a learning producer I have begun to start using transmedia to not only distribute my work further but to also give them an edge. With Transmedia it is now possible to give media consumers a completely new experience. For example in my own Wix website I produced http://lynchkatiemarie.wix.com/nettv I took advantage of this new knowledge.

Drawing people into transmedia is pretty easy at times.
Drawing people into transmedia is pretty easy at times.

An advantage of using transmedia sources within my website, particularly for a magazine show is that it allows audience members to feel more involved (than they probably actually are) and this makes them much more likely to tune in and keep watching. By creating a community essence it allows the audience members to escape and make them more likely commit to viewing on a long-term basis rather than just once or twice.

Spontaneous transmedia
Spontaneous transmedia

The use of transmedia within my website added more depth to the context and made it interactive and fun . To fit with the spontaneous theme this was appropriate so I wanted to take full advantage of using a variety of media. So I added the most spontaneous and addictive game that I could find. If people come back to play again and want to beat every other fans high score then incidentally they will find themselves on the NetTv website being subtly reminded to stay tuned.

Transmedia is becoming an essential tool within the way the media works and it is forever changing its appeal whilst the audience to appeal to is forever changing. From what I have learnt about how drastically the media is developing, with many shows quoting hashtags at the start on the presumption that social networking is something people want with their television shows (otherwise this way of promotion would simply not work) the way we see the media is constantly changing in weird and drastic ways. As a media practitioner it is important to therefore use transmedia to allow a text to keep its appeal in a world that can’t get enough of the media.

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Professional development

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This course has made me consider many things in terms of professional development. Namely for one my own professional profile and the importance of this. By creating my own logo on Photoshop and working on improving my appearance on existing sites I am now able to put myself out there as a media practitioner with a certain style in development.

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The importance of branding has become hugely important to me and i’ve realised the importance of using social networking and the media which is so accessible to get my work seen my as many people as possible.

Now that I am starting to see myself more as a professional I have set up official Facebook and Twitter pages to distribute my work away from my private life in order to be taken seriously,

Onethousandpictures on twitter
Onethousandpictures on twitter

and also a weebly profile where lots of fans already take an interest in my work.

Weebly presence
Weebly presence

Developing a professional image has inspired me to create a professional repertoire to go with it and to really work on the way I want my work to be viewed by others. My research into transmedia has really helped me think about how I can get this work across differently to many people in interesting and different ways that are appropriate for our growing society. I’ve thought a lot about how the competition of the industry is growing rapidly throughout this year and I believe this knowledge will put me in a better stead to compete.

Having missed time off near the end of the year I feel more determined professionally. This module has made me realise how important it is to be individual and stand out in the crowd of such large competition in the media and I now know it will take a great deal of commitment to get my name known but it is possible.

Creative critical process – Writing for Net TV

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Having taken on the challenge of writing several short films and stories previously I was very happy to be chosen as script writer, partly so that I could see the difference between what I had done before and writing for live television and to see if this was something I would consider career-wise.

Being set the theme of  spontaneity left my brain going crazy with ideas and as a writer I was very excited to have been given the responsibility to piece everything together. I knew however to remain professional I should wait for everybody to have an input before I got carried away with my own ideas, So I waited.  In the first brief meeting lots of ideas were discussed and were flying everywhere. With lots of ideas from completely ends of the spectrum I noted these down before I could start thinking of a way to put them into a script structure.

Free runner
Live bands – Alternative , Unexpected song lyrics
Studio pranks
B*witched
Spontaneous questions
Special guests – bands?
Flash mob- Ikea
Planking?
Harlem shake?
Stand up
Foghorn improvisational company http://www.foghornimprov.com/( I can very likely get these if people want me to look into it)
YouTube sensation – interview
Skype them if not in the studio?
Feature – Fashion police – Quirky spontaneous fashion, Recycling clothes – Link to fashion design , Auxe’s friend. How to make it studio-ey? Lorraine Kelly style cat walk cheaper alternative. Vox pox with general public
Flamboyant dressers in town.
Split screening between studio and celeb footage

For convenience I created a Facebook group just for the people who would be involved in writing the script so that everybody could receive updates, contribute and give feedback if I was on the right track easily.

Screen Shot 2013-05-21 at 01.13.48

I thought a lot about what spontaneity is and I soon realised it was quite a conflicting topic similar to weird and wacky. I researched spontaneous shows but it was unfortunately predominantly kids shows that I found. It was going to be difficult appealing to the 16-25 audience we had already agreed on.

After plenty of research and input from other members of my group we initially came up with the idea of eco-fashion as a theme for our live show. I knew to pull it off it would have to be something a bit more unexpected and spontaneous to pull off the theme so eccentric clothing made out of various materials became something I incorporated into the script as agreed. By helping to choose the VT’s it was easier for me to script the reactions and build ups around them considering the style we were now going for.

I soon learnt the importance of feedback in the creative critical process as we finally realised through a lecture that our theme of eco fashion just wasn’t that spontaneous. I had my doubts before but I didn’t say anything been as it was voted in for by the majority. This was a valuable experience to now know the importance of this.

Starting from scratch was tricky but nonetheless enlightening. I soon learnt that live shows didn’t entail the same structure and clear-cut you would expect from a film script as the presenters started to become more relaxed in their roles and this gave me greater freedom to create a spontaneous feel.

After each studio session I would see what worked and what didn’t and redo what I had written down in notes. I did about seven redrafts before I was beginning to be happy with it. persistance turned out to be key and I knew people were relying on me to put in the best of my ability.

I wasn’t there to complete the absolutely final draft that was eventually used on the day but albeit a few words and timings seeing my work go from scratchings to live television was a beneficial experience. Teamwork, communication and being able to listen to everybody was something I feel I managed well and potentially something I would like to do again.

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Evaluation and reflection

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Through the undertaking of 161MC I have learnt many valuable skills and lessons which will undoubtedly help me on a higher professional level. Previous to these studies I had only thought minutely about the importance of my own personal branding, although I had several websites with glimpses of my developing profile upon them looking back I have learnt a considerable amount about by own personal media practitioner style and the image I am beginning to portray consistently to potential audiences. The realisation that the impact that social media can have means I will no longer be taking transmedia opportunities for granted.

In terms of what I have learnt about broadcasting there are things I think I did well but others aspects I wish I could try again.  Initially I had my doubts about my ability to perform well in a live environment but I took it on as much as I could and I’m glad I pushed my involvement and made sure I had a fair input into the show. I surprised myself by being given the role of Script writer and director for the TV Broadcast, I wanted a highly creative job like this but I didn’t want to let my team down with it being such a large responsibility to willingly take on. I thought the autocue part of my role would be a considerably easy job but I soon realised I had underestimated the importance of it.

Being in control of the pace the presenters spoke at was actually quite a stressful job and required a great deal of focus to keep going at a suitable pace for the whole show. Without practice I was far from in control of the computer with the screen scrolling backwards and with glitches I just didn’t know how to fix in the middle of live practices, I realised although a little role every little role in a studio is an important link in the chain to produce a successful show. Through practice sessions and working closely with the presenters I feel I mastered a useful skill to a level I didn’t expect I would even if I could not use it on the day. Having to give my role to someone so close to the live show at least taught me the importance of clear communication, I had to pass on information on about the autocue speed , mirror settings , the natural speed of the presenters and how and where the appropriate script files could be imported without actually being there to demonstrate it.

Although an educational experience to grasp a technical skill I felt my role as script writer was of greater beneficial use. Through writing the live script and essentially establishing the style and relationship between the presenters I felt I was still a vital part to the scaffolding of the show throughout practices and more importantly the live show even when I couldn’t be there due to ill-health. Establishing the difference between writing for pre recorded and live tv was a challenge for me at times but I learnt a lot about making things seems more natural by getting to know the presenters style they were adapting and through simple trial and error.

The greatest positive I have gained from this module is finding myself comfortable working to schedule and demand in a highly stressful only one shot live television environment. The first time I stepped foot in the studio I doubted that I would ever stop feeling so nervous about working in such a big team on such a complex project but through practice and support I really do feel like I achieved status as competent member of the gallery team. Throughout this module I have  picked up on the importance of communication in teamwork. The relationship between the floor manager and director where they both gave clear and concise instructions between the gallery and studio has really inspired me about just how important it is in this industry to just get to the point to get things done on time.

I am mostly pleased with the progress I have made throughout this module and I honestly feel many of the skills and experiences I have gained will serve me throughout my future. Although some people within the group didn’t commit as much as they could have the way we worked together as a team when everybody focused on their role was a thought-provoking insight into what can be achieved through sheer determination. Having to take time off when it was so important to be there was hard but it has made me more determined to make the most of the time that I can spend on my work and it forced me to get organised which strangely turned out to be an advantage.

Although I wasn’t there on the day I was happy with the final show submitted and although a bit too disorganised at times I thought we all pulled off the spontaneity element to a good level that was at times actually professional. The experience of being in the centre of the script building was beneficial to see how ideas in general come together well . Learning to brand myself is one of the most useful things that I have learnt in terms of pushing myself out there into the industry and how important it is to create a positive image . Overall I now feel like I much more conscientious media practitioner in the way that I work and the way that this appears to others.

The final show – Net TV spontaneity

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The experience of watching the final show was as you may have realised from other posts somewhat different to how I expected it to be. I would have greatly preferred to have been there on the day to do my autocue role and to see my script come to life rather than just receiving updates but seeing the final project after so many weeks of ideas coming together gave me a great sense of pride.

I hope you enjoy watching it as much as we all did producing it.

The effects of social media on my professional ID

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You can’t go for a job interview now without first being held scrutiny to what pops up when your name is Googled. Our internet profile is how we appeal to the whole world at the touch of a button and once its up there you cannot really ever get rid of it so its a perfect way to be judged in terms of professional identity.

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People can update the world on their every movement and breakfast via Facebook and Twitter #ChineseTakeaway. Whilst this can be as mundane as anything to hear at times if you do actually have something interesting to say then social media is an ideal way to improve your chances of having your voice heard.

Most of all social media is Accessible, with so many different types of social networking out there such as Twitter which allows for shorter updates and celebrity contact, Facebook which is slightly less professional but versatile and more greatly populated and YouTube which is mostly about video distribution but does have socialising opportunities to name a few, you can almost guarantee there is something for whatever the identity you wish to portray is. I myself have used Facebook, Twitter, Viewbug, YouTube, MySpace, Ideastap, Thought.com and funnily enough WordPress to piece together my professional ID in different ways which I will come back to later.

The massively populated world of social media makes it significantly easier to distribute your work and present yourself then without it.

All credit to Umpf blog
All credit to Umpf blog

Whilst this mass projection can be ideal for many practitioners it is not without its negatives. With fans come people who can bring your professional identity down such as negative feedback on YouTube videos or on a Facebook page that might not be as appropriate as hoped. With one opinion leader can become many opinion leaders.

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The use of social media has been of significant use to building my own personal professional identity. Through social networking on Facebook particularly I have gained relatively easily contacts and work experience within the film industry which by continually adding to my online profile has created yet more interest.

A section of my professional experience on Facebook
A section of my professional experience on Facebook

Another positive effect that social media has had on my own individual profile is gaining feedback. Through social networking it has become possible to target my work at a specific audience demographic and to find out if my work appeals to an intended audience so that I can adjust everything accordingly. For example in the past I have used the voting feature on Facebook to build up potential film ideas. Such audience involvement allows the audience to engage further with a film for example than was ever possible before.

Through social networking I have also gained recognition via my relatively new viewbug account in which after two hours I was entered into an international ‘Best composed photography’ contest by a complete stranger and won. Surreal but encouragement like that is what creates a spark of more interest. I have always taken special consideration into the way I appear on the internet, by creating a separate account for my non personal life I am growing increasingly conscious about how fragile professional identity can be and how permanent negative effects on professional profiles can be.

I feel committing to projecting my own professional identity on something as vast as social media is inevitably without its negatives e.g copyright theft but with so many people using it, it is slowly becoming almost essential that you use it to stand much chance of survival within the such a blooming industry as the media.

I got the Power! Role of writer/Autocue

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My duties within my role were considerably more than I realised. As mentioned before I initially though that being the writer for whole live show would be much more challenging than my role on the autocue. However that really isn’t the case.

The role of the writer has been a very rewarding experience for me. Without live pressures to this aspect of  my responsibility it was a great creative outlet and a flexible way for me to put  my own ideas towards the final piece. I worked very closely with the producer who read through my work in terms of feasibility, with the director in terms of ideal camera angles and ways of drawing in the right kind of attention, I also worked with the pa in terms of the timing and how long it would realistically take for the presenters to- well present certain parts of the show so what I could edit in length, the presenters to see how I could adopt the script to make this more natural and the rest of the crew to see if I was on the right track for what everybody else had in mind. Listening was as you can see an important contribution to my role and during meetings I would write notes on things that everybody has suggested even the ideas I didn’t like myself. I soon realised that working together ideas I didn’t especially like myself but were in the interest of the majority was part of my job and through trying things out that people suggested often left me surprised. I feel this is an important skill to learn not only for script writing but any other jobs where you work off a set agenda.

Script notes from today – Script ideas
Free runner
Live bands – Alternative , Unexpected song lyrics
Studio pranks
B*witched
Spontaneous questions
Special guests – bands?
Flash mob- Ikea
Planking?
Harlem shake?
Stand up
Foghorn improvisational company http://www.foghornimprov.com/( I can very likely get these if people want me to look into it)
YouTube sensation – interview
Skype them if not in the studio?
Feature – Fashion police – Quirky spontaneous fashion, Recycling clothes – Link to fashion design , Auxe’s friend. How to make it studio-ey? Lorraine Kelly style cat walk cheaper alternative. Vox pox with general public
Flamboyant dressers in town.
Split screening between studio and celeb footage

As I have mentioned before there was also more to my role as autocue or teleprompter then I expected. Even FilmTvAndPro quotes simply that

The autocue operator works the autocue machine which provides presenters with the script they need to read. The Autocue Operator ensure that the script is not going too fast or too slow for the presenter.

This part of my role did not allow for the greatest creative input in the world but it terms of the technicalities of  the show it was important I was on the ball. What I thought would be just scrolling at a continuous speed became a task of really focusing to allow the presenters to talk naturally, emphasise the right things and to speed up or slow down to fit to the schedule. Occasionally I would spot a mistake or something I had to alter live such as competition winners or something there was no longer time for so being the writer also combined well with this role to make sure I didn’t do a Bruce almighty on the script.